Our websites help visitors prefer you
Understanding your business and market
Essential to an effective website is understanding why target visitors choose to buy from you. We gain insights by drawing on our wide business experience to understand:
- the strengths/weaknesses of your business
- your market and competitors
- what persuades your target visitors to buy.
We can then help you refine the goals for the website, and design and structure the website to best fit the business.
Focus on visitors’ needs
Content relevant to the target visitors
People skim read,
so we write copy to suit this style
An attractive looking website creates a favourable first impression.
But helpful, informative, and above all relevant content is what persuades potential buyers. Often this is mainly text, and should be specially written.
Encourage browsing
- Fast, responsive webpages: 50% UK connections still slow, BBC July ’05
- Easy-to-navigate and use website
Encourage action
Via presentation and writing we can encourage visitors to, say, contact you.
Keeping the content up-to-date
Read why it pays to maintain your website (and how to do it).
