Our websites reach larger audiences (3 of 3)

Visibility | Browser compatibility | Accessibility - all affect audience size.

Website accessibility: widening the audience further

We create accessible websites - websites which more people find easier to use (more practical benefits).

The problem: websites are less easy to use than they could be

In 2004, 80% of websites in a large survey could not be used by visitors who are disabled (about 20% of the UK working age population - 7 million people, ONS via the Shaw Trust).

An April 2006 survey of FT-SE 100 companies found 75% did not meet minimum accessibility requirements, so decreasing visitors.

The solution: design and build in accessibility from the outset.

Poorly accessible UK websites:

  • ignore UK law
  • exclude customers (market of millions)

We design and check our websites against the W3C Web Content Accessibility Guidelines (WCAG), the recognised standard. We have achieved Level AAA on some projects - see Portfolio. Level A is the minimum for good practice.

UK law - legal requirements

The thrust of the UK’s Disability Discrimination Act (DDA) is that websites, like everything else, should allow disabled visitors to use them as far as reasonably practical.