Portfolio
Playwright and his plays


Playwright and actor David Gooderson's mobile friendly website is aimed primarily at publicising his nine plays.
David's fact-based plays have all received critical acclaim. Hector, his play about Queen Victoria's favourite general “Fighting Mac”, Sir Hector McDonald, was on tour last autumn.
Example search engine results:
- in Google:
- for: woodbine willie play
- result: 2nd. in the listing (out of 226,000 estimated possible results (PDF)). Different now? Read why.
Services provided: advice (via meetings…), accessible web design & coding to web standards and associated testing, basic search engine optimisation, conversion to mobile friendly, domain registration, web hosting on romjon.com server.
Complex of traditional-style holiday cottages in North Norfolk


The new website makes better use of screen space, highlights clearly the distinctive elements of this multiple holiday cottage offering (17 cottages sleeping from 4 to 7 guests, on and off-site, taking/not taking pets), and provides very easy navigation. The design references the client's existing branding.
Notable aspects:
- fully integrated offers managed by the client
- integration of the client's chosen third-party availability and prices system
- some top 10 search engine rankings in a very competitive market.
Services provided: advice, copywriting, accessible web design & coding to web standards and associated testing, basic search engine optimisation, domain registration, web hosting on romjon.com server.
Asian art antiques dealer



A gallery website for Harry Douglas-Hamilton, antiques dealer in Asian art.
Notable aspects:
- Laid out to suit viewing on a tablet (so the owner can show stock to potential clients).
- Easy to navigate through each art category, view an object's details, and return to where one left off to continue looking through the category.
- The amount of stock on the website is limited only by the amount that it is sensible to look through.
- Content and features change depending on the sale status (For sale, Reserved, or Sold) of an object
- search engine results:
- for: Asian art dealer
- Position in Google's search engine results: 5 (out of 1,850,000 estimated possible results) (PDF). Different now? Read why.
Services provided: advice, copywriting, accessible web design & coding to web standards and associated testing, basic search engine optimisation, & web hosting on romjon.com's server.
Specialist technical consultancy, and software suite


Re-branding, and two websites for IvySoft Ltd:
- a new website to support provision of specialist technical consultancy services and provision of specialist software services
- a replacement website to market and facilitate selling of IvySoft's software for piping design and analysis programs, Pipemill. The new website has completely re-structured and re-written content, and easy-to-use navigation (cf old version).
Notable aspects:
- e-commerce using PayPal, plus order form for larger orders.
- image gallery
- software download facility
- search engine results: many top 10 search engine rankings e.g.
- for: pipe wall thickness calculation
- Position in Google's search engine results: 3 out of 660,000 estimated possible results (PDF). Different now? Read why.
Services provided: advice (via meetings…), copywriting, accessible web design & coding to web standards and associated testing, basic search engine optimisation, domain registration, web hosting on romjon.com server.
South west London arts centre, its events, historic building…

Replacing an unintuitive and difficult-to-read website in Flash, this regularly updated website for the Landmark Arts Centre, Teddington, south west London is designed:
- to be easy to find in the search engines
- to serve several audiences (see below)
- to make it very easy to find out what's on.
Part of a campaign to increase participation.
Notable aspects:
- themed sections by audience type (attendees for events and classes in the current programme) with separate sections dedicated to each different audience (exhibitors, members, business members, potential hirers, staff vacancies)
- many top 10 results in search engines: e.g.
- for a search for: contemporary textiles fair
- Google result: 1 (and 2) out of 2,910,000 estimated possible results (PDF). Different now? Read why.
- for: landmark arts centre
- rank: top, with special Google layout
Services provided: advice, copywriting, editorial functions, web design and website development to support each new season of events/classes/…, basic search engine optimisation, web hosting on romjon.com server, website maintenance and updating.
Watercolourist David Worsley Jones's watercolours


An image gallery website for the watercolour paintings that watercolourist David Jones has for sale, grouped by theme.
Notable aspects:
- image gallery (custom-made)
- CMS (content management system)
- purchase commencement
- search engine results:
- for: watercolour african animals
- Position in Google's search engine results: 3 out of 660,000 estimated possible results (PDF). Different now? Read why.
Services provided: advice (via meetings…), copywriting, accessible web design & coding to web standards and associated testing, basic search engine optimisation, domain registration, web hosting on romjon.com server.
One-to-one french tuition in London/Brussels, with accommodation


The "French in Town" website was published in January 2011.
The website for frenchinthecountry.com (old version) was re-structured for clarity and ease-of-use, partially re-written, and re-designed to:
- present the business more effectively for a Web audience
- serve a wider range of visitors
- search engine results:
- for: french language holiday
- Position in Google's search engine results: 8 out of 30 million possible results (PDF). Different now? Read why.
- before optimisation: ranked 100+
Services provided: advice (via meetings…), copywriting, accessible web design & coding to web standards and associated testing, basic search engine optimisation, domain registration, web hosting on romjon.com server.
Traditional Greek holiday cottages, island of Patmos

With this website the owner of these Greek island villas gained an easily accessed and up-to-date online brochure to refer potential clients to in national press and magazine ads. Maps, many photos.
Notable aspects:
- Visitor traffic increased substantially following search optimisation of the website (case study).
Services provided: advice, copywriting, accessible web design & coding to web standards and associated testing, basic search engine optimisation, domain registration, web hosting on romjon.com server.
Communications consultancy

We took the client’s design, which avoids the tabular layout of so many websites though it requires a more advanced construction technique, and translated it onto the Web. The website has a unique, but efficient, navigation system which we hand coded.
Languages: valid XHTML & CSS, JavaScript
Note: The work listed above is in order of publishing date, very largely.
To help to get the most out of the medium, the websites:
- use up-to-date, modern coding (not the less flexible tables-based way)
- use a lightweight coding style
- are near (if not actually) 100% "web standards"-compliant i.e.:
-- validate to XHTML 1.0 strict (latest work)
-- validate to CSS3 (latest work) or CSS2, with fixes for Microsoft's lagging browsers. (Read about Web Standards: Standards! What standards?)
- and achieve a minimum accessibility of WCAG level A (auto tests) at least, usually. (Read about accessibility: Accessibility, UK law…)